Today we celebrate the birth of The Land of New Football. A land where the game belongs to those who play it. A land for everyone to build. A land where everybody’s welcome – no matter who you are, where you’re from, or how long you’ve been in the game.

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Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

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